It’s clear that a robust online presence is absolutely vital for businesses nowadays, especially in the competitive corporate climate of North London. With the capital boasting roughly 1.04 million businesses, standing out online is no longer an option, but a complete necessity. SEO helps you connect with your target audience by improving your website’s rankings on search engines like Google. A higher ranking means more visibility, traffic and ultimately, increased conversions!
Below are some of the key components of SEO, that highlight it’s potential value for your business:
On-page SEO is crucial when it comes to your site’s usability and relevance for specific search queries. It entails optimising your content, meta tags, and images to ensure they align with your target keywords. Offering further insight, Moz state that on-page SEO makes your site more understandable for both search engines and users, which in turn allows your website’s visibility to skyrocket.
Off-page SEO involves optimising elements outside of your website to improve your ranking in search results, primarily referring to building high-quality backlinks. According to Search Engine Journal, backlinks are among the top factors considered by Google’s algorithm and as such, they should be valued highly.
For businesses targeting the crowded marketplace of North London, local SEO is paramount. This involves managing your Google My Business listing, acquiring local backlinks and ensuring NAP (Name, Address, Phone Number) consistency across the web.
As quality content is at the heart of SEO; engaging, informative output that resonates with your audience can help your site rank for relevant keywords, while helping to establish your brand as an industry authority.
With the increasing use of mobile devices for internet browsing (92.3% globally), responsive SEO should never be overlooked. Adding further significance to this, Google’s mobile-first indexing means that Google predominantly uses the mobile version of the content for indexing and ranking.