digital marketing faq

Digital Marketing
FAQs

Welcome to our digital marketing FAQs! In today’s fast-paced digital landscape, understanding the ins and outs of digital marketing is crucial for businesses aiming to thrive online.

This section aims to provide answers to common questions we’re often asked about digital marketing, its importance, key components, results, measurement, and suitability for different businesses. Whether you’re new to the concept or seeking clarification, these FAQs will shed light on the fundamentals and empower you to make informed decisions to drive your online success. Let’s dive into the world of digital marketing and unlock its potential for your business!

Digital Marketing - Strategy

The fundamental aspects of an effective marketing strategy include identifying your desired audience, establishing aims, and implementing tactics to actively engage and sell to your target audience to achieve your desired key performance indicators (KPIs). These elements play an essential role in creating a successful marketing plan.

Having a well-defined marketing strategy is essential for businesses of all sizes. It ensures that your efforts are aligned with your objectives, providing a clear roadmap for your marketing activities. By having a plan in place, you can evaluate your results against your objectives and make necessary adjustments as to ensure maximum effectiveness.

A marketing strategy provides you with a clear method to follow and serves as a benchmark for measuring your outcomes. If you set specific objectives and find that they weren’t met, a strategy allows you to analyse the activities undertaken to determine their suitability for achieving those objectives.

Digital Marketing - General

Yes, digital marketing is one of the cheapest forms of marketing available to companies. Compared to traditional methods, it allows for accurate measurement of campaign results, enabling informed decision-making. A well-planned campaign can provide significant return on investment (ROI), making it a cost-effective choice for businesses.

Digital marketing allows precise targeting of specific audiences at different stages of the buying cycle, facilitating personalised and relevant messaging. It’s also highly measurable, providing insights into campaign performance and ROI. Additionally, digital marketing offers a wide range of channels and tactics, allowing businesses to reach and engage with their target audience effectively.

SEM, or search engine marketing, is a broad term encompassing marketing efforts on search engines such as Google and Bing. It includes both SEO (search engine optimisation) and PPC (pay-per-click) advertising. SEO specifically focuses on optimising a website to improve its visibility and organic rankings in search engine results, while SEM includes SEO as well as paid advertising strategies.

SEO aims to optimise a website’s visibility in organic search results. PPC involves placing ads on search engines or social media platforms and paying for each click on those ads. SMM (social media marketing) focuses on utilising social media platforms to promote a business, engage with the target audience, and build brand awareness.

Digital marketing encompasses a range of strategies and tactics. Some of the main types include:

• Search engine optimisation (SEO)

• Pay-per-click advertising (PPC)

• Social media marketing (SMM)

• Content marketing

• Display advertising

Each of these approaches has its own advantages and can be utilised based on the specific goals and target audience of a business.

Digital marketing encompasses a wide range of marketing activities that leverage online channels and internet-connected technologies, such as smartphones and computers, to reach and engage with an audience. With a staggering number of daily internet users in the UK alone, digital marketing has become an indispensable component of any business’s overall strategy.

SEO

Absolutely. We have the capability to optimise various types of websites, ranging from static-coded sites to custom eCommerce stores. If your website operates on a CMS (content management system) like WordPress, the optimisation process becomes smoother. However, even if you don’t have a CMS, we can still collaborate with you. Depending on your website’s complexity, we may perform in-house technical work in conjunction with your web developer to implement recommended changes too.

Unfortunately, nobody is able to guarantee securing the top ranking (or even a first-page position) on Google. Be cautious of anyone making such promises. Google’s ranking algorithm constantly evolves, making it a dynamic target to pursue. Instead of focusing solely on rankings, it is more valuable to seek a measurable increase in targeted traffic that attracts potential customers actively searching for your products or services. Our primary goal is to drive qualified leads and sales by achieving this outcome for our clients.

The amount you should allocate to SEO depends on various factors, including your budget, objectives and desired outcomes. Your investment will correspond to the extent of work required and the expected timeline for achieving results. If you have inquiries regarding budget considerations, don’t hesitate to reach out; our expert team will provide detailed guidance and address your concerns promptly.

As SEO is a long-term investment, the timeframe for seeing results varies significantly based on your sector’s competitiveness and the necessary optimisation work. While we strive to achieve quick wins, it typically takes at least 3-6 months to observe substantial outcomes from your SEO campaigns, unless your website already possesses a solid foundation.

Determining whether SEO companies are worthwhile is akin to assessing the value of a hairdresser when you need a haircut. While it’s possible to handle SEO on your own with sufficient time and effort, entrusting professionals with expertise in the field can save you time and deliver superior results.

A reputable SEO company offers a wealth of experience, allowing you to leverage their skills and knowledge. By considering essential stats such as conversion rates and the average/lifetime value of sales, a reliable SEO agency can forecast your expected ROI, enabling you to gauge the value they provide.

However, it should be noted that there are certain considerations. If a business does not have the budget to engage a reputable SEO company, lacks the capability to handle an influx of leads/sales, or requires immediate results, working with an SEO agency may not be the most suitable option.

To find a reputable SEO agency, look for an established company with a track record of delivering results and positive reviews from clients. Effective communication is essential, so ensure that they’re responsive and accessible. A reliable agency will listen to your requirements and objectives, devising a tailored SEO strategy to help you achieve your key performance indicators. It’s beneficial if they have experience in your industry or a related field, as demonstrated by their past accomplishments.

An SEO agency specialises in pushing businesses within the organic (free) search results of search engines like Google and Bing. They work closely with you to understand your requirements, devising a comprehensive strategy based on your objectives that optimises your website to be found for relevant terms in your industry.

PPC

PPC does not have to be costly if its optimised accordingly. It relies on intelligent targeting, keyword selection and vigilant monitoring of performance; you have the flexibility to pause campaigns or adjust strategies based on competitiveness and other factors.

Saturate suggests a minimum monthly spend of £500, although the actual amount may vary depending on the competitiveness of your industry, which can influence the average cost per click.

PPC services typically include initial audits and research, account setup, choosing relevant keywords, ad copy creation, and ongoing management focused on tracking and adapting account performance. The goal is to ensure cost-effectiveness while working towards your KPIs.

A key advantage of PPC marketing is its ability to provide rapid feedback. Once your campaign is live, it can immediately start driving relevant traffic to your site, allowing you to see results in a relatively short period of time.

While it is possible to manage PPC campaigns independently, partnering with a professional agency can enhance your performance and overall ROAS (return on ad spend). Their expertise can help optimise your campaigns, improve targeting and ultimately achieve better results.

When seeking a reputable PPC company, look for established agencies that hold Google Partner status. This designation indicates that they have a professional team and adhere to approved standards, while managing a certain level of spend. Inquire about their track record with past campaigns, particularly in your industry or a similar field.

PPC agencies deal in pay-per-click marketing and provide services related to it. Their primary responsibility is managing your paid search campaigns to achieve your marketing and sales objectives while ensuring a positive ROAS.

PPC

PPC does not have to be costly if its optimised accordingly. It relies on intelligent targeting, keyword selection and vigilant monitoring of performance; you have the flexibility to pause campaigns or adjust strategies based on competitiveness and other factors.

Saturate suggests a minimum monthly spend of £500, although the actual amount may vary depending on the competitiveness of your industry, which can influence the average cost per click.

PPC services typically include initial audits and research, account setup, choosing relevant keywords, ad copy creation, and ongoing management focused on tracking and adapting account performance. The goal is to ensure cost-effectiveness while working towards your KPIs.

A key advantage of PPC marketing is its ability to provide rapid feedback. Once your campaign is live, it can immediately start driving relevant traffic to your site, allowing you to see results in a relatively short period of time.

While it is possible to manage PPC campaigns independently, partnering with a professional agency can enhance your performance and overall ROAS (return on ad spend). Their expertise can help optimise your campaigns, improve targeting and ultimately achieve better results.

When seeking a reputable PPC company, look for established agencies that hold Google Partner status. This designation indicates that they have a professional team and adhere to approved standards, while managing a certain level of spend. Inquire about their track record with past campaigns, particularly in your industry or a similar field.

PPC agencies deal in pay-per-click marketing and provide services related to it. Their primary responsibility is managing your paid search campaigns to achieve your marketing and sales objectives while ensuring a positive ROAS.

Web Design & Development

The timeline for designing and building a new website typically ranges from 6 to 8 weeks, depending on the technical specifications and the prompt provision of necessary content and information.

We prioritise reliable website hosting solutions, partnering with top-tier UK-based data centres that offer state-of-the-art infrastructure and SSD hosting. Our hosting services are cloud-based, ensuring optimal performance and scalability for our clients’ websites. What sets our hosting provider apart is their strong commitment to sustainability. They have been at the forefront of environmental responsibility, achieving carbon neutrality for their entire infrastructure since 2022. By choosing our hosting services, you can rest assured that your website is not only in capable hands but also aligned with eco-friendly practices.

Certainly. We would like to assure you that we offer a flexible approach tailored to your specific needs. We understand that each website and client requirement is unique, and as such we will collaborate with you to determine the most suitable solution moving forward.


During our discussion, we will provide guidance on the sections of your website that can be easily edited by you, empowering you to make updates as needed. Additionally, we will identify areas that may require professional expertise to ensure optimal functionality and presentation. Our aim is to strike the perfect balance between granting you the autonomy to manage your content and ensuring a polished and effective online presence.

Yes, all the websites we create are built with massive consideration to search engine optimisation. This ensures that your website can be easily found and indexed by search engines like Google.
Absolutely. We build all our websites to be fully responsive, ensuring they provide an optimal browsing experience and seamless functionality on both desktop computers and mobile devices.

Generating Leads

A lead generation strategy is a crucial component of business growth. It involves developing an in-depth method to generate leads, including identifying your target audience, determining the channels to reach them and employing tactical manoeuvres to transform them into potential leads.
There are multiple approaches to driving sales, even with limited resources. Upselling to existing customers, running limited-time promotions and expanding your customer base through effective marketing are some good strategies.
To enhance your lead generation process, start by reviewing your current approach. Assess its performance, lead quality and identify areas for improvement. Once you refine the process, focus on increasing the amount of leads in your sales funnel through targeted marketing efforts.

If you have a lead generation strategy in place, the next step is to accelerate your marketing efforts to attract more! Define your desired audience and determine the best channel to access them. Develop a comprehensive strategy with clear objectives, then deploy said method and monitor its results.

To effectively market a B2B product (or service), establish your objectives, define your target audience within the business sector and craft a strategy to reach them. Consider the most effective channels and messaging that resonate with decision-makers. Implementation of the strategy is the next step toward reaching your B2B market.
The approach to generating sales leads varies depending on your target market and your brand. Firstly, identify your target demographic, look into the channels that efficiently reach them and develop a strategy with specific objectives to guide your marketing efforts.
Fresh leads can be generated through various avenues. Satisfied customers can refer your business, positive online reviews can build trust and active networking can increase your visibility within the target market. Generating hard leads involves strategic research, speculative emailing, and proactive outreach efforts. Having a well-defined strategy in place ensures a consistent flow of new leads.
There are numerous methods for generating leads without resorting to cold calls. Digital marketing provides opportunities to attract leads organically through search engine marketing, social media engagement, and content marketing. These inbound methods effectively generate leads without the need for cold calling.
Developing strong lead generation, marketing and sales strategies is important for generating high-quality leads. By identifying the specific traits that make a lead valuable to your business and targeting your marketing efforts accordingly and qualifying leads based on their quality and stage in the buying cycle, you can focus your efforts on attracting and nurturing leads that are more likely to convert into customers.
B2C lead generation refers to the process of generating leads directly from the consumer market. In this approach, the target audience consists of individual consumers who purchase and use products or services for personal use. This differs from B2B (business to business) sales, where the target market includes companies or users buying for corporate reasons.

By employing various methods such as organic traffic generation through SEO, curating engaging content on socials, and leveraging paid advertising platforms like Google Ads and Facebook Ads, we consistently drive targeted traffic that results in high-quality leads.

To yield a higher number of B2B leads, you must first identify your target demographic and define the most efficient channels to reach them. Once you have established this, develop a plan with specific objectives and goals to guide your marketing efforts. Implementing an efficient lead generation process and scaling up your marketing activities will subsequently amplify the volume of leads in your sales funnel.

Content Marketing

Content marketing involves curating and delivering high-quality and useful content to attract your target audience. Content can take various forms such as blogs, videos, images and articles. You can distribute content through your website, socials and other platforms like directories, influencer blogs and online publishers.
A content strategist’s responsibility is to comprehend the overall company objectives and develop a content plan that aligns with those goals.
Content marketing is an excellent method for building credibility, trust and enticing fresh customers while keeping hold of existing ones. Primary factors contributing to its success include producing consistent, useful and valuable content that can be distributed through various outlets such as socials, blogs, podcasts and videos.
Once you have thoroughly developed content calendar aligned with your aims that incorporates relevant keywords, effective content marketing entails constructing unique content that is interesting, practical and engaging, supplemented with rich media (videos and images).

To create a content strategy, you need to start by defining your aims, desired audience and preferred content outlets. Afterward, set clear and achievable KPIs to measure success. Evaluate your existing content assets to determine whether repurposing or creating new content is necessary. Conduct a content gap analysis to identify the most suitable content types. Finally, develop a content calendar to structure your campaign.

Content marketing revolves around curating and distributing unique content that is valuable to your audience. Its purpose is to communicate and engage with your prospects without using an aggressive approach. In essence, a content marketing strategy serves as a comprehensive plan for your campaign.

We hope that these digital marketing FAQs have provided you with answers to your burning questions. As you navigate the ever-evolving digital landscape, remember that digital marketing is a powerful tool that can propel your business forward, increase brand visibility, and drive meaningful results!

Stay updated with the latest trends via our digital marketing insights, experiment with different strategies, and never hesitate to seek professional guidance when needed. With a solid understanding of digital marketing principles and a willingness to adapt, you’re equipped to make smart decisions and unlock the full potential of your online presence.

Still have questions, don’t hesitate to contact us, or book in a free 30 minute consultation.