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marketing budget calculator

Calculate your spend, with our Digital Marketing Budget Calculator

It’s crucial to allocate your marketing budget wisely to ensure maximum return on investment (ROI). Use our Digital Marketing Budget Calculator to get an estimate of the average spend for your industry.

Take control of your marketing expenditure and make informed decisions to drive business growth.

All figures produced by the calculator are guides only. For a more accurate audit and quote for your business, get in touch…

Understanding Your Business Goals

Before diving into the nitty-gritty of budget allocation, it’s essential to align your marketing efforts with your goals.

Our Marketing Budget Calculator begins by evaluating your objectives, such as increasing brand awareness, driving web traffic, generating leads or boosting sales.

By understanding your goals, we can help tailor your marketing strategy accordingly, maximising your chances of success.

Evaluating Market Competition

Staying ahead of the competition is vital. We take into account your industry’s competitive nature, analysing the average marketing spend of your competitors.

This data-driven approach enables us to recommend an appropriate budget to position your brand effectively and gain a competitive edge.

Selecting Digital Channels

With a myriad of digital channels available, choosing the right ones for your business can be overwhelming.

We provide valuable insights into the most effective channels for reaching your target audience, whether it’s search engine marketing (SEM), social media advertising, content marketing, email marketing or a combination of strategies. By selecting the most suitable channels, you can optimise your marketing budget and maximise your ROI.

Setting Campaign Objectives

Every successful marketing campaign needs clear objectives. By defining specific, measurable, achievable, relevant and time-bound (SMART) goals for each campaign, we can help to optimise your strategy.

Whether it’s increasing website traffic by 20%, generating 100 qualified leads per month, or achieving a 10% increase in online sales, our calculator ensures that your marketing budget correctly aligns with your campaign objectives.

Calculating Budget Allocation

Now comes the exciting part—allocating your marketing budget effectively.

Our calculator provides a comprehensive breakdown of recommended budget allocations for each digital channel based on industry standards, your business goals, and target audience insights.

You’ll have a clear overview of how much to allocate to SEO, paid search, social media advertising, content creation and other channels, allowing you to make informed decisions.

Maximising ROI and Tracking Performance

We believe in continuously optimising your marketing efforts to maximise your return on investment.

Our Marketing Budget Calculator emphasises the importance of tracking performance and key metrics to measure the success of your campaigns.

By monitoring data such as website traffic, conversion rates, cost per acquisition (CPA) and customer lifetime value (CLV), you can make data-driven adjustments to your marketing budget for optimal results.

Try It For Yourself

Take control of your marketing expenditure and ensure your budget is strategically allocated to achieve your business goals by giving our calculator a go now.

By understanding your objectives, evaluating market competition, identifying your target audience, setting campaign objectives and calculating budget allocation, you can effectively optimise your campaign today. 

Here To Help

In today’s fast-paced digital landscape, it’s crucial to make data-driven decisions and invest in the right marketing channels. Our team of seasoned experts understands the complexities of the digital marketing world and can guide you through the process of developing a winning strategy.

But first, we need to know more about your business and its unique requirements. Our comprehensive questionnaire will help us understand your goals, target audience, industry landscape, and competitors. Armed with this information, we can devise a tailored digital marketing plan that aligns with your objectives and makes the most of your budget.


“Our label has reached a much wider audience since we commissioned Saturate to work on our marketing, that directly means more sales and exposure, crucial in our industry"

Simon C | Label Owner | Overshadow