In this post, we will discuss how to conduct Google My Business (GMB) optimisation to improve your local SEO.
GMB is a free tool provided by Google that allows businesses to manage their online presence. GMB optimisation is essential for local SEO, as it can help improve a business’s visibility in SERPs.
Let’s explore how to conduct GMB optimisation and discuss the essential steps you need to take to improve your local SEO:
The first step in GMB optimisation is to claim and verify your business. If your business is already listed on Google, claim the listing by logging into your Google account and verifying your ownership of the business. If your business is not listed, add it to Google and follow the verification process.
It is essential to ensure that your business information is accurate and consistent across all online platforms. This includes your business name, address, phone number and website URL. Inconsistencies in this information can negatively impact your local SEO, especially when 86% of customers use Google Maps to locate a business nearby. Make sure to keep this information up to date on all platforms, including your website, social media profiles and local directories.
The information you provide on your GMB profile is critical for local SEO. Make sure to fill out all fields on your GMB profile, including your business hours, services and a description of your business. Use keywords in your description and services that accurately describe your business to help improve your local search rankings.
Adding high-quality photos and videos to your GMB profile can also help improve your local SEO. This is because such elements provide customers with a visual representation of your business, helping to build trust and increase engagement. In support of this, Search Engine Land highlight a ‘strong link’ between high quantities of photos on GMB profiles, and a positive performance in SERPs. So make sure to add plenty of high-quality media that accurately showcases your products or services.
Managing and responding to reviews on your GMB profile is essential for local SEO. Responding to reviews shows customers that you value their feedback and are committed to providing excellent customer service. Make sure to respond to all reviews, both positive and negative, in a timely and professional manner.
Google Posts allow businesses to create and share content directly on their GMB profile. This content can include promotions, events and updates about your business. Google Posts can help increase engagement and improve your local SEO by providing customers with valuable information about your business.
Monitoring your GMB insights can help you understand how customers are interacting with your business on Google. Insights provide information on how customers are finding your business, where they are coming from and how they are engaging with your profile. Use this information to make data-driven decisions about your GMB optimisation strategy.
GMB optimisation is essential for local SEO. Claiming and verifying your business, ensuring accurate information, adding high-quality media, managing and responding to reviews, using Google Posts and monitoring your insights are all essential steps to ensure optimal performance. By prioritising this, you can improve your local search rankings and increase your online visibility in no time.