Let’s explore the increasingly important topic of sustainable digital marketing.
Being that Saturate is a forward-thinking agency, we’re fully committed to adopting practices that are not only effective but also environmentally responsible.
Let’s explore the increasingly important topic of sustainable digital marketing. Being that Saturate is a forward-thinking agency, we’re fully committed to adopting practices that are not only effective but also environmentally responsible.
In today’s world, where environmental concerns are paramount, it’s vital for businesses, including digital agencies, to embrace sustainable practices. Despite its virtual nature, digital marketing still impacts the environment through data centres, device manufacturing, and electronic waste. As a business, addressing these impacts is absolutely crucial. Forbes highlights that 88% of consumers are more loyal to companies supporting social and environmental causes, underscoring the importance of eco-responsibility.
Sustainable digital marketing starts with green hosting. The internet, as the fastest-growing carbon polluting industry, sees data centres consuming 1-2% of global electricity. Saturate’s choice of green hosting with Nimbus, which saves 45 million tonnes of CO2 annually, reflects our commitment to reducing our carbon footprint. Similarly, designing energy-efficient websites by minimising data-heavy content can significantly reduce environmental impact too.
In content creation and SEO, prioritising energy-efficient tools and sustainable strategies is key. As SEO is a long-term investment yielding substantial results over time, it’s essential to focus on sustainable methods that can work in conjunction with such practices. Read more about the lasting benefits of SEO here.
Sustainable approaches in social media marketing, including the use of analytics tools like Hootsuite and HubSpot, help target audiences effectively while minimising energy consumption. Shockingly, the global emissions per 1000 programmatic ad impressions are approximately 514.8g, emphasising the need for efficient strategies.
Ethical advertising aligns with sustainability, demanding transparency about products and avoiding greenwashing. An EU-commissioned study found that 53% of green claims are misleading, highlighting the importance of honesty in building client trust. Harvard Business Report supports this, stating that trusted companies outperform peers by up to 400% in market value.
Measuring the environmental impact of digital marketing campaigns is critical too. Marie Gepel, VP of Digital Transformation at Technip Industries, suggests using smart sensors, automation, and machine learning to optimise energy usage and reduce waste.
Sustainable digital marketing is not a trend but a necessity; a KTH Royal Institute of Technology report shows that internet usage, accounting for 10% of global electricity consumption, may rise to 20% by 2025. Embracing eco-friendly practices as technology evolves is essential. Shawscott Europe offers solutions like tidying your database, segmenting your contacts, shrinking your imagery, focusing on quality rather than quantity and including sustainability in your KPIs.
Saturate’s commitment to eco-friendly practices resonates with eco-conscious consumers, aligning with our responsibility to the planet. By adopting green strategies, we’re not just marketing smarter but also contributing to a healthier environment.