Keyword Research and Optimisation
We carry out in-depth keyword research to identify the most relevant and high-performing phrases in your sector. By optimising your content with these keywords, we can help your charity rank higher in SERPs. What’s more, we consider long-tail keywords to target more specific audiences, resulting in higher-quality traffic.
Compelling Content Creation
Our team of skilled content creators can craft compelling blogs, articles and other forms of content that resonate. By providing valuable and informative content, we not only improve your SERP rankings, but also establish your charity as an authoritative voice in your field.
On-Page and Technical SEO Optimisation
Our SEO experts will conduct a comprehensive site audit, addressing issues such as load speed, mobile responsiveness, URL structure and meta tags. By ensuring that your website meets search engine guidelines, we can enhance your chances of ranking higher and attracting more visitors
Link Building and Outreach
Building high-quality backlinks is a crucial component of SEO. We can identify relevant websites and influencers in your niché to establish strategic partnerships. Through intuitive outreach, we can secure valuable backlinks to improve your domain authority and drive more traffic.
Local SEO for Community Engagement
For charities with a local presence, targeting specific geographical areas is essential in order to connect with the local community and it’s potential volunteers, donors and supporters. Therefore, we optimise your website for local keywords, create Google My Business profiles and leverage local directories to increase communal visibility.
Measuring the success of your digital marketing efforts is vital to understanding what works and what doesn’t. We provide stunning, in-depth reports to track KPIs like traffic, conversion rates and keyword rankings to help you make informed decisions and optimise your strategies further.
Social platforms offer powerful opportunities to connect with supporters, raise awareness, and drive engagement. With this in mind, Saturate can create and manage impactful campaigns tailored to your charity’s objectives that include engaging content, and paid advertising to reach a wider audience and drive meaningful interactions.
Email Marketing and Automation
Effective email marketing campaigns can nurture relationships with your donors and supporters, keeping them engaged and informed. This considered, we develop custom email strategies, compelling newsletters and implement marketing automation to streamline your communication processes. By nurturing your email list, you encourage stronger connections and ongoing support.
Conversion Rate Optimisation (CRO)
Driving traffic to your website is essential, but converting visitors into donors or volunteers is equally important. So much so that we analyse user behaviour, identify areas of improvement and implement strategies to maximise your website’s conversion rate. By refining UX, streamlining donation processes, and implementing persuasive CTAs, we can ensure that your visitors are likely to take the desired actions.
Monitoring and managing online reviews and conversations about your charity ensures that your brand image remains positive, in turn instilling trust. Similarly, we also proactively address any negative feedback and highlight positive testimonials, helping to cultivate a reputable web presence.
Grant Application Support
As many charities rely on grants to fund their initiatives, our team can assist you in identifying relevant grants and is able to support you throughout your application. We can help you craft a compelling proposal that’ll highlight the impact of your work and increase your chances of securing vital funding.
Training and Consultation
Charities should be empowered to take control of their digital marketing efforts. That’s why we offer comprehensive training and consultation services, equipping your organisation with the knowledge and skills needed to manage your online presence independently. From SEO best practices to social media strategies, we’re here to support your success in the digital landscape.
