Why You Need a Responsive Website SEO - Improving Your UX

As leaders in our field, we at Saturate understand the importance of why you need a responsive website SEO.

In today’s world, more and more people are accessing the internet through their smartphones and tablets, which means that having a website optimised for such devices is more important than ever…

responsive website design Hertfordshire

What is a Responsive Website?

A responsive website is one that adjusts its layout and content to fit the screen of the device it’s being viewed on. This means that whether someone is accessing your website on a desktop computer, a smartphone or a tablet, the website will adapt to the screen size and provide an optimal user experience (UX). This is different from a mobile website, which is a separate site designed specifically for mobile devices.

Why Do You Need a Responsive Website SEO?

Improved User Experience

When someone visits your website on a mobile phone and the website isn’t optimised for such a device, they may have trouble navigating to find the information they need and thus may become frustrated. Whereas, a responsive site ensures ease of use on any device and improves your bounce rate as a result by holding visitors for longer periods. A study by Business.com found that 94% of people didn’t trust a website because of its unresponsive design, lending credence to the importance of these adaptive measures. 

Faster Page Loading Times

Page loading speed is a crucial factor in SEO ranking, and a responsive website can help to ameliorate this. A site that isn’t set up properly for mobile may take longer to load on a mobile device than on a desktop computer. To reinforce this point, Infront.com highlight that increasing your website loading speed can prevent a loss of 7% in possible conversions. 

Better Search Engine Visibility

Search engines such as Google, favour websites that are mobile-friendly, so if your website is not optimised properly it may not appear in search results when someone searches for your products or services on a mobile device. This responsiveness can improve your search engine visibility and make it easier for people to find you when they search for related keywords. 

Increased Website Traffic

When people are able to access your website on any device, they’re more likely to return in the future. Additionally, a responsive website can attract more visitors who’re searching for related keywords on mobile. 

Improved Conversion Rates

When people have ease of navigation, they’re more likely to make a purchase or take another desired action, such as filling out a form or contacting your business via your site. 

What Can We Learn?

In a nutshell, having a responsive website is crucial for SEO success nowadays, as it improves UX, page loading times, search engine visibility, website traffic and conversion rates. It’s safe to say that if you want to improve your SEO ranking and attract more visitors to your website, investing in site responsiveness is a smart move.

At Saturate, we specialise in creating such websites that are fully optimised for SEO. Contact us today to learn more about how we can help your business to succeed online with our comprehensive marketing solutions.

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