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Why do Google Reviews For Businesses Matter?

Saturate acknowledges that Google Reviews for businesses matter: they’re one of the most valuable forms of feedback a company can receive from its customers.

Let’s explore why they’re so important to your business and how they can positively impact your SEO.

Why Google Reviews For Businesses Matter

What are Google Reviews?

Google Reviews are feedback left on a company’s Google My Business (GMB) page by customers who have used a business’s product or service. GMB is a free tool provided by Google that allows businesses to manage their online presence across the platform, including search and maps.

Why are Google Reviews Important?

  • Increased Credibility

Online reviews have become an essential part of the consumer decision-making process. Potential customers now read online reviews to gauge the credibility of a business before making a purchase, with 94% of people stating that negative reviews have made them avoid a business in the past. On the other hand, positive reviews will increase a business’s credibility and lead to higher conversion rates.

  • Improved Search Engine Rankings

The number of reviews and the average rating impact a business’s search engine rankings. The more positive reviews a business has, the higher it will rank in SERPs.

  • Increased Click-Through Rates

Google Reviews appear in search results and can therefore increase click-through rates to a business’s website. Customers are more likely to spend money with a business boasting positive reviews, by as much as 31% in fact, than one with negative or no reviews.

  • Valuable Feedback

Google Reviews provide businesses with valuable feedback that can be used to improve their products or services. Customers often mention specific aspects of their experience that businesses can use to make improvements.

How to Get More Google Reviews

  • Encourage Customers to Leave Reviews

Encourage customers to leave reviews by adding a call-to-action (CTA) on your website or in your email signature. Make it easy for customers to leave reviews by including a direct link to your GMB page.

  • Respond to Reviews

Responding to reviews shows customers that you’re committed to providing excellent customer service, with 53% of consumers expecting brands to respond to negative reviews within a week. Responding to negative reviews can also help mitigate their impact too.

  • Provide Excellent Customer Service

Providing excellent customer service is the best way to ensure positive reviews; customers are also more likely to leave positive reviews if they have a positive experience with your business.

  • Offer Incentives

Offer incentives such as a discount on their next purchase or entry into a prize draw to increase engagement, but be careful not to bribe people in exchange for positive reviews, as this is against Google’s review policy.

To Summarise

Google Reviews are an essential part of any business’s online presence as they provide valuable feedback, increased credibility, improved search engine rankings, and more click-through rates. Encouraging customers to leave reviews, responding to reviews, providing excellent customer service and offering incentives should all be part of your digital marketing plan. Reach out to learn more about how we can help you to perfect your strategy today, with our additional award-winning services.

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