Search engine optimisation (SEO) is a critical component when it comes to achieving your online goals. So exactly what is off-page SEO?
While on-page SEO is focused on optimising the elements of your website, off-page SEO refers to the activities that take place externally to elevate your search engine rankings.
Off-page SEO refers to the optimisation of all activities that occur outside of your website. These activities include link building, social media marketing, guest blogging and other forms of content marketing. The goal of off-page SEO is to improve your website’s authority and relevance in the eyes of search engines, which can ultimately lead to higher search engine rankings and thus increased site traffic.
One of the most important components of off-page SEO is link building. Link building is the practice of acquiring links from other websites back to yours, otherwise known as ‘backlinks’. These links signal to search engines that other websites consider your content to be valuable and relevant.
To build high-quality backlinks, focus on creating bespoke content that other websites will want to link to. Reach out to other websites in your industry and ask if they’d be willing to link to your content. Participate in online forums and communities related to your field and share your material with others.
With over 4.74 billion people across the world using social media, it’s definitely another important aspect of off-page SEO. Leveraging platforms such as Facebook, Twitter and LinkedIn can help to improve your website’s visibility and drive traffic. By engaging with your audience on socials, you can build brand awareness, establish trust and promote your content effectively.
Create profiles on relevant social media platforms and share your content with your followers to engage with your audience, in addition to responding to comments/messages and sharing content from other sources that your followers will find interesting.
Guest blogging is a form of content marketing that involves writing blog posts for other websites. In fact, 60% of bloggers write 1-5 guest posts per month, only highlighting the popularity and effectiveness of such strategy. In doing this, you can establish yourself as an industry authority, build relationships with other bloggers and acquire more backlinks readily.
To participate in guest blogging, reach out to other bloggers in your industry and ask if they’d be willing to publish a guest post from you. Although, be sure to create high-quality content that is relevant to their audience and includes a link back to your website.
Online directories such as Yelp, Google My Business and TripAdvisor can also help to improve your website’s status. By listing your business on these directories, you can increase your visibility in local search results and attract more visitors to your site. To use online directories, create profiles on relevant sites and provide accurate and up-to-date information about your business. Encourage your customers to leave reviews on these directories to improve your credibility and attract more customers.
Off-page SEO is a critical component of any successful SEO strategy. By optimising your website in this way, you can improve your website’s status in the eyes of search engines and attract more traffic to your site. The key outlined methods include building high-quality backlinks, engaging in social media marketing, participating in guest blogging and using online directories to help ultimately achieve online success for your business.