What is a Technical SEO Audit and How Can it Enhance Your Website?

A crucial aspect of SEO is ‘technical SEO’, which refers to the technical optimisation of a website, as to ensure that it’s search engine friendly. But what is a technical SEO audit?

Let’s investigate this query, while discussing an audit’s merit and explaining how to perform one effectively.

SEO Technical Audit Hertfordshire

What is a Technical SEO Audit?

A technical SEO audit is the process of analysing a website’s technical elements to identify issues that could be impacting its search engine rankings. This involves analysing factors such as website speed, mobile responsiveness, website architecture and security. The aim is to identify technical issues that may be preventing the website from ranking as well as it could be in SERPs. This type of audit is usually conducted by an SEO specialist or agency who will use a range of tools and techniques to identify issues and provide recommendations for improvement.

Why is a Technical SEO Audit Important?

There are several reasons why a technical SEO audit is important for any website that wants to improve its rankings:

  • Improved Website Visibility

By identifying technical issues that may be impacting search engine rankings, a technical SEO audit can help to improve a website’s visibility in SERPs, which leads to increased traffic and consequently more leads. 

  • Identify Issues Before They Become Serious

An audit can identify potential issues before they become serious problems. For example, if a website has slow loading times, it may not be immediately apparent to the website owner or visitors. However, this can be a major issue for search engines, as slow loading times can negatively impact rankings: WebsiteBuilderExpert report that the likelihood of a bounce increases by 32% when page load time increases from 1 to 3 seconds! 

  • Ensure Website Compliance

A technical SEO audit can ensure that a website is compliant with search engine guidelines. This can help to avoid penalties and other negative consequences that can result from non-compliance. 

  • Improve User Experience

Many technical SEO issues can also impact the user experience of a website. For example, if a website is not responsive, it may be difficult for users to navigate on mobile devices. This is especially noteworthy being that 60% of internet access is conducted on mobile phones nowadays. By identifying and addressing these issues, a technical SEO audit can help to improve the user experience and keep visitors on the site for longer. 

How To Perform A Technical SEO Audit

Performing a technical SEO audit can be a complex process, but there are several key steps that ensure it runs as smoothly as possible. These include: 

  • Identify Goals and Objectives

The first step in an audit is to identify goals and objectives. These may include improving SERP rankings, increasing site traffic or improving user experience. By identifying these goals upfront, it’s easier to focus the audit on the areas that are most important for achieving them. 

  • Conduct a Website Crawl

A website crawl is the process of using a tool to analyse a website’s pages and identify technical issues. There are many website crawling tools available, including Google Search Console, Screaming Frog and Semrush. These tools can identify issues such as broken links, missing meta descriptions and duplicate content with ease. 

  • Analyse Website Speed

Website speed is a crucial factor in SERP rankings, as well as user experience. There are several tools available for analysing website speed, including PageSpeed Insights and GTmetrix. These tools can identify issues such as large image files, slow server response times and JavaScript errors. 

  • Check Mobile Responsiveness

Mobile responsiveness is another salient factor. There are several tools available for analysing mobile responsiveness, including Google’s Mobile-Friendly Test and Responsinator. These tools can identify issues such as poorly sized fonts, improper alignment and unoptimised images. 

  • Check Website Architecture

The architecture of a website refers to how the pages are organised and linked together. A well-organised structure can improve rankings and user experience majorly. Tools such as the aforementioned Screaming Frog and Semrush can be used to analyse website architecture and identify issues such as broken internal links, orphaned pages and pages with no indexation. 

  • Analyse Website Security

Website security is becoming increasingly important, both for user trust and search engine rankings. Google Search Console can be used to identify security issues such as malware, hacked content and spammy links. 

  • Evaluate Website Content

Finally, it’s important to evaluate the website’s content for quality and relevance. This includes analysing keywords, content structure and whether it provides value to the user. Ahrefs is a handy tool commonly used for analysing a website’s content and identifying areas for improvement. 

Last Steps

Once the audit is complete, the SEO specialist or agency should compile a report that outlines the issues found, along with recommendations for how to address them. This may include technical fixes, content improvements or other recommendations.

A technical SEO audit is an essential part of any strategy. By analysing a website’s technical elements and identifying issues that may be impacting search engine rankings, an audit like this can help to improve website visibility, user experience and compliance with search engine guidelines. While performing a technical SEO audit can be a complex process, by following the steps outlined above and using the right tools, it’s possible to conduct a holistic audit that provides valuable insights and recommendations for improvement.

Here’s where Saturate can help. A  technical SEO audit is just one of the many expert services we provide for businesses like yours every day. Contact us to schedule a free 30 minute consultation now.

More Award Winning Services...