Welcome to Saturate’s web design checklist.
As your site is the digital face of your brand, we believe its design should reflect the essence of your business while providing an exceptional user experience.
This checklist will guide you through the crucial elements to consider when collaborating with us to craft a beautiful site that leaves a lasting impression. Let’s embark on this exciting journey together.
Before we dive into the design process, it’s essential for us to gain a deep understanding of your objectives. We’ll work to identify your goals, target audience and key performance indicators (KPIs). This knowledge will shape the design strategy, so we can create a website that aligns perfectly with your requirements.
Knowing your target audience inside out is the key to designing a website that resonates. By creating user personas, we can guarantee that we’re catering to the specific preferences of your ideal customers.
Understanding your competitors’ websites and their design strategy is essential for differentiation. Using advanced tools such as Semrush and Ahrefs, we’re able to analyse competitor websites to identify trends, opportunities and gaps in the market, thus ensuring your website stands out from the crowd.
Based on your requirements, we’ll select the most suitable web platform, such as WordPress or Shopify for your project. The chosen platform will determine the website’s scalability, ease of use and functionality.
User experience is at the heart of our process. We focus on intuitive navigation, clear call-to-action (CTA) buttons and responsive design to ensure a seamless and enjoyable journey for your visitors and potential leads.
Nowadays, mobile responsiveness is non-negotiable. By optimising your website to provide an outstanding experience across various devices, we can make sure your message reaches users on-the-go.
Your website should embody your brand identity, including logo, colour palette and messaging. Consistent branding fosters trust and recognition, in turn enhancing the overall user experience and potentially increasing revenue by 10-20%, according to Lucidpress.
A picture is worth a thousand words, so we’ll make sure that your website’s visuals speak volumes. By using high-quality images and engaging multimedia elements, we can leave a lasting impression on visitors.
Our content team create captivating, SEO-friendly material that reflects your brand’s voice and resonates without fail. We’ll emphasise the value of your products, or services to drive further conversions.
A well-optimised website attracts organic traffic and boosts search engine rankings. With this in mind, we incorporate SEO best practices including keyword research, meta tags and URL optimisation to enhance your visibility.
Encourage visitors to reach out to you by prominently displaying your contact information. This considered, we’ll implement a contact form for a seamless communication experience.
We conduct rigorous testing to ensure your website performs flawlessly on various devices, browsers and operating systems, as a smooth experience across platforms is vital for user satisfaction.
Web analytics provide valuable insights into user behaviour, allowing us to optimise your website for better results. Analytics and conversion tracking is established by us to measure your website’s performance accurately.
If your website includes forms for inquiries, subscriptions or registrations, we’ll guarantee they’re user-friendly, with minimal fields and clear instructions. In support of their importance, WPForms report that 74% of companies use web forms for lead generation, 49.7% of which state these forms are their highest converting lead generation tool.
Fast-loading pages enhance both UX and SEO, so our team strive to optimise your website’s speed performance; with nearly 70% of consumers admitting that page speed impacts their willingness to buy from an online retailer, the value of a rapid load speed has never been more poignant.
Website security is of utmost importance, so we implement SSL certificates and take necessary precautions to protect your visitors’ data and build trust. Learn more about what an SSL certificate is, and how it can benefit your website.
We’ll create a plan for ongoing updates and maintenance to keep your website secure, up-to-date, and running smoothly.
You’re now one step closer to achieving an outstanding website that encapsulates your brand’s essence and delivers a remarkable UX. Our expert team of web designers and digital marketing professionals are eager to bring your vision to life. Together, we’ll build a visually captivating, functional and user-friendly website that becomes the centrepiece of your online success, so reach out today!