In this post, we’ll provide a technical SEO audit checklist that covers crucial elements that you can implement in your business strategy.
A technical SEO audit is an essential part of any website optimisation strategy. This type of audit involves assessing your website’s technical performance and identifying any issues that may be impacting your search engine rankings.
Whether you’re a small business owner or a marketing professional, this checklist will help you optimise your website’s technical performance and improve your search engine rankings:
Website speed is an essential factor in search engine rankings, as slow loading times can negatively impact user experience and lead to higher bounce rates. Use a tool such as PageSpeed Insights to identify any areas for improvement. Some common ways to improve speed include compressing images, minifying code and using a content delivery network (CDN).
Mobile responsiveness is essential for both user experience and search engine rankings. Google’s mobile-first indexing means that websites that aren’t mobile-friendly may be penalised in search rankings. Google’s Mobile-Friendly Test is a highly useful tool for assessing mobile responsiveness and identifying any issues that need to be addressed.
Search Engine Journal highlight that site security is becoming increasingly important for search engine rankings nowadays. With this in mind, ensure that your website is secured with an SSL certificate and that you’re set up to use HTTPS in order to maximise your SEO potential.
Site architecture refers to the way that your website is organised and structured. Semrush state that clear and logical site architecture allows search engines to index your website easier, so make sure your website has a defined structure and is organised into categories and subcategories. Use descriptive and keyword-rich URLs and ensure that your website has a clean and user-friendly navigation menu.
Duplicate content can negatively impact your search engine rankings, so use a tool such as Copyscape can help you identify any instances of duplicate content on your website. If you have duplicate content, take steps to remove or consolidate it.
Canonicalisation refers to the process of specifying the preferred version of a URL and it’s important to prevent duplicate content issues. Screaming Frog can be used to identify any canonicalisation issues, allowing you to take steps to resolve them.
An XML sitemap is a file that lists all of the pages on your website, so search engines can crawl and index your site more efficiently. This considered, make sure that your website has an up-to-date XML sitemap and that it is submitted to Google Search Console to maximise your SEO potential.
A robots.txt file tells search engines which pages they should and shouldn’t crawl on your website. Make sure that this is up to date and isn’t blocking any pages that should in fact be crawled, and are being prevented from being done so.
Schema markup is a type of code that provides search engines with additional information about your website’s content that can help improve search engine rankings and visibility. Utilise Google’s Structured Data Markup Helper to add schema markup to your website and reap these benefits.
By prioritising technical SEO, you can improve your website’s visibility, user experience and search engine rankings. Our team can provide an expert audit to cover all these aspects, from site structure and load speed to mobile responsiveness and site security. So, reach out today to experience how we can help with our suite of marketing solutions, and let’s start saturating your sector together.