We’ve put together this comprehensive SEO blog writing checklist to help you create quality content that will rank highly on search engines and thus boost traffic.
However, creating SEO-friendly content isn’t always easy, especially for those who are new to the game.
Follow this checklist to ensure your blog posts meet the standards of SEO and help you achieve your content marketing goals:
The first step in creating SEO-friendly content is to carry out keyword research. This involves identifying the keywords and phrases that your target audience is searching for online. Use keyword research tools like Google Keyword Planner, Keywords Explorer and Keyword Magic Tool to identify relevant keywords for your post.
Your blog post’s title is the first thing that readers will see, so it needs to be attention-grabbing and compelling. Use your target keyword in the title and keep it short and to the point, as according to Backlinko, title tags between 40 to 60 characters have the highest CTR compared to those that are outside of that range. You should make sure your title accurately reflects the content of your post to maintain relevance to the user too.
Your blog post’s introduction needs to engage readers and entice them to read on. Use your target keyword in the introduction, and highlight the benefits of reading your blog. Your introduction should also set the tone and let readers know what to expect.
Headings and subheadings break up your blog post into smaller, more readable sections. Search Engine Journal point out that, they ‘provide context on what your page is all about and provide a hierarchy’, making it easier for search engines like Google to index your page. Also, use your target keyword in your headings and subheadings, making sure that they accurately reflect the content of each section.
To rank well on search engines, your blog post needs to be optimised for SEO. This includes using your keyword in the first paragraph, headings, subheadings and conclusion. However, be careful not to overuse your target keyword, as this can be seen as spammy and hurt your rankings.
High-quality images and videos can make your blog post more visually appealing. However, make sure to optimise your media for SEO by using relevant alt. tags and descriptions. In support of this, Hubspot found that alt. tag optimisation increased a sample blog’s image traffic by 779% in less than a year, resulting in 160,000 more organic views.
Internal and external links are an important part of SEO. Internal links help search engines understand the structure of your website and can help drive traffic to other pages on your site. External links to high-quality, authoritative sources can help boost your blog post’s credibility and improve your rankings.
Social media can be a powerful tool for promoting your blog post and driving traffic to your website. Share your blog post on social media platforms like Twitter, Facebook and LinkedIn to encourage your followers to share it too.
To track the success of your blog post and make improvements in the future, you need to monitor your analytics. Google Analytics is an example of a tool that can track traffic, bounce rate and engagement metrics. This data can be used to make improvements to your overall content strategy.
Finally, make sure to edit and proofread your blog post before publishing it. Check for spelling and grammar errors, in addition to making sure that your post is easy to read. A well-written, error-free blog post will not only improve your rankings but also help establish your credibility with readers.
Creating high-quality, SEO-friendly content takes time and effort, but it’s worth it in the long run. Use Saturate’s SEO blog writing checklist, alongside our other digital marketing services, to create content that’ll rank well on search engines, drive traffic to your site and establish authority with your readers. Schedule a free 30 minute consultation with us today, and let’s get started.