We begin by understanding your business, target audience and goals. Next, our team conducts necessary research to identify the most effective keywords and creates compelling ad copy. We then set up your PPC campaigns on platforms such as Google Ads, Microsoft Ads and social media channels to ensure proper campaign structure and settings.
We know that selecting the right keywords is crucial for the success of your PPC campaigns, so we perform comprehensive research to identify the most relevant and high-performing keywords. By targeting the right phrases, we can ensure your ads are shown to the correct audience, maximising your chances of attracting qualified leads.
Crafting captivating ad copy is tricky but our skilled copywriters excel at it, creating compelling and persuasive ad content that grabs attention, entices clicks and drives conversions. Our team knows how to optimise for different platforms and ad formats, ensuring your message resonates with your target audience across various channels.
Landing Page Optimisation
Driving traffic to your website is only the first step. To maximise conversions, we focus on optimising landing pages. Our experts analyse user behaviour, conduct A/B tests and make data-driven adjustments that enhance the user experience and increase conversion rates. We also ensure your landing pages are in perfect alignment with your PPC campaigns, delivering a seamless journey for your visitors.
Campaign Monitoring and Optimisation
PPC campaigns require continuous monitoring and optimisation to achieve optimal performance, so our dedicated team keeps a close eye on your campaigns, tracking key metrics and identifying areas for improvement. We make data-driven adjustments to enhance targeting, ad placements, bidding strategies and more. By constantly refining your campaigns, we maximise your ROI and ensure your advertising budget is used efficiently.
Re-Marketing and Retargeting
Reconnecting with potential customers who have previously shown interest in your products or services is a powerful way to drive conversions too. Our re-marketing and retargeting strategies keep your brand top-of-mind, bringing back engaged users who are more likely to convert. We employ advanced techniques to deliver personalised ads to specific segments of your audience, increasing the chances of conversion.
According to Wordstream, 52% of today’s PPC clicks come from mobile, which is why it’s crucial to optimise your PPC campaigns for such devices. Saturate ensures your ads and landing pages are fully responsive and provide a seamless user experience across different screen sizes. By targeting mobile users effectively, we tap into a significant source of potential customers and drive conversions on-the-go.
Transparent Reporting and Analysis
We believe in complete transparency for our clients. Our comprehensive reporting provides valuable insights into the performance of your PPC campaigns. Moreover, we track key metrics, such as click-through rates, conversion rates and cost per acquisition, before presenting them to clients in easy-to-understand formats. Its this analysis that helps you make informed decisions, refine your strategies and ultimately achieve better results.
Ongoing Support and Collaboration
We value long-term partnerships with our clients, so much so that we provide ongoing support and collaboration to ensure your PPC campaigns stay ahead of the competition. Our team is always available to answer your questions, discuss new ideas and adapt your strategies as your business evolves. After all, we’re committed to your success and strive to be your go-to digital marketing partner.