Campaign Strategy and Management
We’ll work closely with you to define campaign objectives, develop a comprehensive strategy and create engaging ads that resonate. Handling all aspects of campaign management, we employ keyword research, bid management, ad scheduling and A/B testing to ensure optimal campaign performance.
Ad Copy Creation and Optimisation
Crafting compelling ad copy is essential to entice your audience to click. Luckily, our seasoned copywriters can develop persuasive copy that aligns with your brand voice and drives active engagement. Through continuous optimisation and testing, we can refine your ad copy to maximise click-through rates and conversions.
Keyword Research and Optimisation
Effective keyword selection is the foundation of any successful Microsoft Ads campaign. Our team conducts in-depth keyword research to identify high-converting keywords relevant to your business. We then optimise your campaigns by targeting the said keywords, improving quality scores and maximising ad relevance.
Bid Management and Optimisation
By closely monitoring your bids, we guarantee the best possible ad placements at the most cost-effective rates. We continually optimise your bids based on real-time performance data, making adjustments to maximise your visibility and conversions accordingly.
Performance Tracking and Reporting
Transparent reporting is a vital aspect of our service. We provide detailed reports on campaign performance, clicks, conversions and cost per acquisition. This intuitive reporting offers valuable insights into your campaign’s success, allowing you to make informed decisions and measure the impact of your Microsoft Ads investment correctly.
Conversion Tracking and Optimisation
Driving traffic to your website is just the first step. Next, we focus on optimising your campaigns for conversions by setting up advanced conversion tracking to monitor user behaviour, which in turn enables us to make data-driven optimisations that drive more qualified leads.
Capture the attention of potential customers who’ve already shown interest in your brand. Our re-marketing strategies target users who’ve visited your website, ensuring that your ads stay top-of-mind as they continue their online journey. With personalised and compelling CTAs, we can increase the likelihood of conversions and maximise your ROI with ease.