Chat with us, powered by LiveChat

Repurpose Your Old Content and Get More Mileage Out of Your Work

Feeling overwhelmed by the constant pressure to churn out fresh content? You’re not alone. At Saturate, we understand the struggle. But what if we told you there’s a trove of untapped potential hiding right under your nose? We’re talking about your existing content – the blog posts, infographics, videos, and other resources that have already done the initial legwork.

By harnessing the power of your old output, you can breathe new life into your efforts, and squeeze maximum value out of your existing content library. It’s a win-win situation: you save time and resources, while still reaching new audiences and boosting engagement.

Repurposing Old Content

Why Repurpose Old Content?

Repurposing content isn’t about laziness (although, let’s be honest, it’s a pretty sweet perk). Here are some compelling reasons to consider giving your old content a makeover:

  • Save Time & Resources: Repurposing leverages existing content, freeing up your time and budget for other marketing activities.
  • Reach New Audiences: Not everyone saw your content the first time around. Repurposing exposes your existing work to fresh eyes.
  • Improve SEO Performance: Search engines love fresh content, and repurposing can give your SEO a welcome boost.
  • Boost Engagement: Repurposing allows you to adapt your content to different formats and platforms, potentially increasing engagement.
  • Demonstrate Expertise: You can showcase your knowledge base on various topics, establishing yourself as a thought leader.

Repurpose Like a Pro

Now that you’re convinced of the benefits, let’s dive into some practical strategies:

1. Identify High-Performing Content

Start by identifying your most successful pieces. Here are some key metrics to think about:

  • Website Traffic: Which blog posts drive the most website traffic? Use Google Analytics or similar tools to find out.
  • Social Media Engagement: Which posts have the most likes, shares, and comments?
  • Lead Generation: Did any content pieces generate a significant number of leads?

2. Choose the Right Format

Once you’ve identified your top content, consider how to best repurpose it. Here are a few popular options:

  • Blog Posts to Videos: Turning your blog posts into engaging video scripts for YouTube or other video-friendly platforms is a smart move. Bear in mind that 56% of consumers say YouTube is their preferred video platform of choice.
  • Infographics to Blog Posts: Extract key information from your infographics and create blog posts that elaborate on the topic.
  • Webinars to Blog Posts: Summarise key takeaways from your webinars and turn them into written summaries.
  • Social Media Posts to Email Marketing: Repurpose engaging social content into email campaigns to nurture leads.

3. Breathe New Life into the Content

Repurposing doesn’t mean copying and pasting. Here’s how to refresh your content:

  • Update Information: Ensure the information is still accurate and relevant.
  • Adapt the Tone: Adjust the tone and style to suit the new format (i.e. – videos may be more informal than blog posts).
  • Optimise for New Audience: Consider the interests and needs of the audience you’re trying to reach with the repurposed content.
  • Add Fresh Visuals: Incorporate new images, videos, or graphics to keep things visually appealing.
  • Include Call to Actions: Don’t forget to tell your audience what you want them to do next (i.e. – subscribe, download a resource).

4. Promote Your Repurposed Content

Don’t just bury your repurposed content deep in your website. Here are some ways to get it seen:

  • Share on Social: Promote your repurposed content across relevant social channels.
  • Email Marketing: Include repurposed content in your email marketing campaigns, which can reach up to 40-45% open rates – something that you can’t be achieved with social media!
  • Link Building: Reach out to other websites and request links back to your repurposed content, especially if it’s an in-depth resource.

Need Help?

Recycling content can be a time-consuming process, especially if you’re starting from scratch. Fortunately, Saturate offers a range of digital marketing services including content strategy and creation. Our team of experienced creators can help you identify your best performing posts, brainstorm creative repurposing ideas, and craft engaging pieces in a variety of formats.

Contact us today for a free, no-obligation consultation. We’ll help you develop a repurposing strategy that maximises the value of your content library, and boosts your overall marketing efforts. By following these tips and leveraging the power of repurposing, you can transform your existing content into a powerful tool for driving traffic, engagement, and conversions.

More Award Winning Services...