Understanding how to build a high converting landing page is a critical aspect of any successful digital marketing strategy.
We’re aware that a well-optimised landing page can significantly impact conversion rates and ultimately contribute to the success of your campaigns, so allow us to walk you through some best practices.
We’ve honed our skills in creating high-converting landing pages for diverse industries, and now we’re sharing our insights with you:
The success of your landing page hinges on a clear and compelling value proposition; it should clearly communicate the unique benefits of your offer and entice visitors to take action. According to a study by MarketingExperiments, a clear statement can increase conversions by up to 158%, so make sure it’s prominently displayed and tailored to the right audience.
Your headline is the first point of contact with your visitors, so it must be attention-grabbing and aligned with your ad or promotional message, as compelling headlines can significantly impact user engagement and encourage visitors to explore further. Unbounce revealed that pages with striking headlines witness a 10-20% increase in conversions, further evidencing the importance of addressing your audience’s pain points and needs in your headline.
You should aim to incorporate relevant images, videos and infographics that resonate with your audience and support your value proposition. Such content can captivate visitors and convey messages more-effectively, increasing conversions by up to 86% on average.
Mobile optimisation is crucial in today’s phone-centric society. With mobile devices accounting for 54.8% of global website traffic in 2022, it’s clear that over half of internet users are accessing content via these devices nowadays. This considered, it’s crucial to ensure your landing page is fully responsive and offering a seamless experience across different screen sizes.
A cluttered or confusing design can overwhelm visitors and deter them from taking action. Opt for a clean and intuitive layout that guides users towards your call-to-action (CTA) without distractions. Remember, less is often more when it comes to landing pages; it’s been proven that simple designs can increase conversions significantly.
Your call-to-action is the driving force behind conversions, so its placement and design are critical. Ensure that your CTA stands out, is prominently displayed and uses persuasive language. Aim to experiment with different button colours and wording to find the most effective combination.
Incorporating social proof elements such as customer testimonials, reviews and trust badges can build instant credibility and trust with your audience. 88% of consumers trust online reviews as much as personal recommendations, so utilise this factor to instil confidence in your visitors and encourage them to convert.
Creating a sense of urgency can be a powerful motivator for visitors to take action. Using phrases such as ‘Limited Time Offer’ or ‘Act Now’ can encourage immediate conversions. While CXL Institute’s study reveals that adding urgency to a landing page can increase conversions by up to 332%, it’s essential to use this tactic ethically and genuinely to avoid false scarcity or misleading claims.
A/B testing, also known as split testing, is a crucial step in optimising your landing page; businesses that conduct this type of testing are 2 times more likely to see an increase in conversions. With this in mind, look to test different elements like headlines, CTAs, colours and layouts to identify the most effective combinations.
Page loading speed directly impacts user experience and conversions, with Google stating that a one-second delay in mobile page load time can reduce conversions by as much as 20%, and a 100-millisecond delay can lessen them 7%. So, ensure your landing page is optimised for speed to retain visitors and maximise your potential leads.
Building a high converting landing page is a multifaceted process that requires a deep understanding of your target audience, persuasive elements, and continuous optimisation. By implementing the strategies outlined in this guide, you can create landing pages that captivate visitors, inspire action and drive impressive conversion rates.
We at Saturate emphasise the importance of data-driven decisions and advise you to regularly analyse the performance of your landing pages, conduct A/B tests and stay updated on the latest industry trends to keep ahead of the curve. Reach out to us, and start building amazing landing pages of our outstanding services now.
And remember, a well-optimised landing page is not a one-time effort but an ongoing journey towards better conversions and business growth. With the right approach and continuous refinement, your pages can become formidable tools to achieve your goals.